UNIQLO × Sweden
Athlete Collection
Available Online + At UNIQLO Dong Khoi
June 3, 2024
The High-Performance Simplicity of LifeWear
Jointly Developed with Top Swedish Athletes
Lineup
Lookbook
The Story Behind Collection
To ensure comfort during exercise and in casual situations in hot environments, UNIQLO's signature high-performance fabrics are fully utilized, including "Dry-EX" which dries ultra-fast, "Ultra Stretch" which stretches freely in both horizontal and vertical directions, "AIRism" which has both a comfortable feel and a quick-drying function, and "UV Protection" which blocks ultraviolet rays just by wearing the clothing.
UNIQLO has developed the clothing by reflecting athlete feedback in every detail of the design and functionalities with effectively applying mesh material cutouts and ventilation along areas of the body that are prone to sweating, heat inside the garment is easily released, further enhancing comfort. In addition, the silhouette fits moderately to the body without interfering with movement, the stand-up collar beautifully accentuates the neck area, and the pant hems are bonded together without sewing.
In a weather simulation laboratory set up at UNIQLO's Ariake headquarters, we analyzed data such as heat indexes and conducted monitoring tests in an environment that reproduced summer weather conditions. By collecting data on the location and amount of perspiration during exercise, as well as athletes’ voices on how sticky they feel due to perspiration, and by verifying the functions, we have created high-quality clothing that top athletes approve of.