UNIQLO × Sweden
Athlete Collection
Available Online + in UNIQLO 5th Ave and SoHo stores
June 3, 2024
The High-Performance Simplicity of LifeWear
Jointly Developed with Top Swedish Athletes
Lineup
Men's Collection
Women's Collection
The Story Behind The Collection
UNIQLO's signature high-performance fabrics are fully utilized to ensure comfort during exercise and casual situations in hot environments. These include "DRY-EX," which dries ultra-fast; "Ultra Stretch," which stretches freely in both horizontal and vertical directions; "AIRism," which has both a comfortable feel and a quick-drying function; and "UV Protection," which blocks up to 90% of ultraviolet rays.
UNIQLO has incorporated athletes’ feedback in every detail of the design and functionalities by effectively applying mesh fabric cutouts and ventilation along areas of the body that are prone to sweating, releasing heat and further enhancing comfort. In addition, the silhouette fits moderately without interfering with movement, the stand-up collar beautifully accentuates the neck, and the pant hems are bonded together without sewing.
In a weather simulation laboratory set up at UNIQLO's Ariake headquarters, we analyzed data such as heat indexes and conducted monitoring tests in an environment that reproduced summer weather conditions. By collecting data on the location and amount of perspiration during exercise and athletes' voices on how sticky they feel due to sweat, we have created high-quality clothing that top athletes approve of.
About UNIQLO TEAM SWEDEN
In 2019, the Swedish Olympic and Paralympic Committee and UNIQLO signed a partnership agreement to provide official
apparel to athletes and officials representing Sweden. UNIQLO has also formed "UNIQLO TEAM SWEDEN," the first team
ambassadors for UNIQLO, and is working together with them on clothing development and the Next-Generation Development Program.