Simple made better.
Tough and pliable. A texture you will want to wear for a long time.
Oxford Shirt
Our goal was to create the ultimate basic shirt you'll always want to wear. In seeking to make a more pliant and durable fabric, we focused on the 100% cotton yarn. Because of its simplicity, we took a creative approach with meticulous attention to every detail.
Our goal was to create the ultimate basic shirt you'll always want to wear. In seeking to make a more pliant and durable fabric, we focused on the 100% cotton yarn. Because of its simplicity, we took a creative approach with meticulous attention to every detail.
Product stories
A tough three-ply yarn.
An everyday Oxford shirt should be durable. That was the idea behind our fabric redesign. The weft uses a strong and soft three-ply yarn. We experimented extensively with yarn thickness and finishing to produce a fabric with both flexibility and toughness.
100 iterations later... we found the answer.
The Oxford shirt is profoundly deep because it is authentic. The fit has been updated to suit the current era, while retaining the design and details that are rooted in its roots. The body width and length are exquisitely balanced so that it can be worn with or without pants. In addition, the width of the front placket, the width of the cuffs, the length of the collar tip, and the shape of the S-shaped roll have all been fine-tuned.
Made with three layers of resin for a lustrous sheen.
A single button can change a shirt's appearance and comfort level. To reproduce the beautiful sheen of an authentic shell button while retaining strength, we stacked three layers of resin with a precisely calculated cut. Both sides of the buttons are shaved with rounded edges to make them easier to open and close.
Product stories
Ayumu Hirano’s styling idea.
Professional skateboarder and snowboarder Ayumu Hirano, who has loved clothes since he was a child and pursues his own unwavering style, talks about the appeal of oxford shirts. From the design, texture, silhouette, and colour to the "taste" that comes out when worn, he gives us a glimpse of his unique sense of fashion.
